Fire is said to be one of the first tools harnessed by humans and the importance of being able to start one whether at a backyard BBQ or deep in the backcountry is still important, and sometimes lifesaving. Lighters and other common fire starters are cumbersome, breakable, easily lost/forgotten, or can even run out fuel. Wearing a fire starter, especially one that looks freakin' cool, assures confidence (and cool-points) that no matter where you find yourself, you'll be ready to save the day, because you carry the spark.