The Squalane in iGroom Squalane Shampoo mimics skin and hair's natural oils, and acts as a natural antioxidant and detoxifier. This shampoo helps to reduce breakage, split ends and frizz while promoting longer and stronger hair. Naturally derived and environmentally sustainable. Recommended dilution ration is 8:1, but for maximum effect use full strength. Reduces frizz and keeps hair smooth; Improves elasticity and strength; Helps to seal the hair cuticle and protects from color degradation; Provides hair with heat protection making for less damage while drying the coat; No Sulfates, Parabens, Phthalates; No animal ingredients; Recommended dilution of 8:1; Use full strength for maximum effect;