All Hyperlastics lures are built using Softough, a cutting-edge soft plastic material that allows intricate molding and hook holes and slots, yet tough and extremely durable. Hyperlastics lures last muhc longer, surviving the punishment of catching many fish and hitting hard surfaces. One of our advanced anglers caught several dozen largemouth bass up to 10 pounds while testing a single prototype. Yet another pro caught 5 Bluefin tuna up to 200 pounds! Soft, tough and Durable is an understatement.