The Northland Mimic Minnow Shad is a miniature swim bait that features a lifelike baitfish shad body and hyperactive paddle tail. Northland Fishing Tackle products are designed by fisherman for the quality conscious anglers of the new millennium. The entire management team are fisherman who surround themselves with experienced northwoods fishing guides, veteran charter captains, professional tournament anglers and the famous Team Northland Pro-Staff. These fishing experts provide us with valuable product feedback and innovative fishing ideas that keep us on the "cutting edge" of the fishing tackle industry.