No Fishy Aftertaste: How did we do it? Start with the freshest fish oil available Add our proprietary Essential Fresh blend of essential oils 100% Wild Alaskan Fish Our wild fish is harvested only from the fresh, cold, open waters of Alaska. Upon catch, our fish is immediately placed in refrigerated sea water tanks and then the oil is extracted within 24 hours. MSC-Certified Sustainable Our fish oil is rigorously regulated form the sea all the way to our shelves. Marine Stewardship Council (MSC) is a world-class third party sustainability certified that monitors each step of the process. Highest Quality: Concentrated, Clean & Pure Our unique filtration process removes contaminants, such as PCB's, dioxins & mercury. Our advanced concentration process employs 225 tests & checks to create an oil that is fresh, clean & clear.