Barr-Co. has partnered with Pura to create a new way to experience the iconic Barr-Co. fragrances. Pura knows the power of good fragrance, so it only seemed fitting that we team up to create a smart new way to enjoy your favorite Barr-Co. fragrances with complete, effortless control. Fir and Grapefruit is a juicy grapefruit zest and the clean fresh woodsy notes of fir oils create an intense rush of invigorating, yet comforting notes.