Advent tooth powder! With the wonderfully festive flavors of Cinnamon, Clove, Frankincense and Myrrh. This 2oz jar will last for approximately 50 brushes. Many conventional (and even some so-called natural) toothpaste brands contain harmful chemicals and poisons. Has it ever concerned you that there is a WARNING label on conventional toothpaste tubes? Not exactly something I want to see on a product I'm putting in mine and my kid's mouths multiple times a day. This recipe has NO fluoride, SLS, glycerin, preservatives, ZERO artificial ingredients, and includes plenty of naturally occurring trace minerals to make your teeth strong. Plus it whitens teeth, and leaves your mouth feeling clean and fresh. Directions: Sprinkle about 1/8th teaspoon tooth powder onto a clean wet toothbrush. (You can dip your toothbrush into the jar if you like, but it can contaminate the jar.) Brush as usual. Swish and rinse. The ingredients in this tooth powder are not only non-toxic but they are alkalizing and great for your overall health! This means no need to worry about kid's swallowing the toothpaste. This product is SAFE for kids! These statements have not been evaluated by the FDA or ADA. This product is not intended to diagnose, treat, cure or prevent any disease.