ARM & HAMMER Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste is full of what you need and free of what you don't. We removed the ingredients you don't want and replaced them with more of the essential ingredients you need for a healthy, beautiful smile. ARM & HAMMER Essentials Whiten + Activated Charcoal is made with 100% natural baking soda to gently remove surface stains and provide whiter teeth in just 3 days! Naturally sourced essential oils freshen your breath with a fresh peppermint flavor. The result has been clinically proven to whiten and clean teeth.