Invented by a Pediatric Dentist and Mom. As a pediatric dentist, Dr. Janelle Holden knows how important it is for children to brush their teeth regularly. As a mom, she also knows how difficult it can be to get children to brush. So, Dr. Holden created a toothpaste that children will look forward to using because it tastes delicious! She worked in collaboration with formulation experts to create Tanner's Tasty Paste, a toothpaste that is safe, natural, effective, and enjoyable to use.Now brushing your teeth is as much fun as eating a vanilla ice cream cone! With the sweet flavor of vanilla ice cream into a healthy fluoride toothpaste without Saccharin or Sodium Lauryl Sulfate.