Firefly Kids' Natural Fluoride Toothpaste makes brushing teeth and fighting cavities fun! This Natural Fluoride Toothpaste fights cavities, tastes great and strengthens weak spots in tooth enamel for a healthier mouth. Strawberry flavored, this kids' natural toothpaste contains fluoride to help prevent dental cavities while restoring and rebuilding tooth enamel, resulting in stronger teeth for better oral health (as part of a good oral care routine by strengthening enamel). Firefly Kids Natural Fluoride Toothpaste is 98% Natural Origin and makes brushing teeth 100% more fun! ADA Accepted.