Verve, premium toothpaste without Sodium Lauryl Sulfate, is enriched with anti-oxidants, including vitamin E , and formulated for everyday use. Verve's gentle whitening, fluoride formulation fights cavities, and effectively cleans and removes surface stains. The taste is fresh and clean, not chalky. SLS Free and free of cocamidopropyl betaine, Verve is the ideal toothpaste for people who suffer from canker sores. It is also gluten free and not tested on animals. Verve is made in the USA.