Auromere's highly effective line of Ayurvedic toothpaste combines the natural fibre PEELU with the astringent and invigorating properties of NEEM and 24 other barks, roots, plants and flowers which have been esteemed for centuries by Ayurvedic specialists for maintaining optimum dental hygiene. The natural botanical extracts and essential oils in Auromere Toothpaste are prized for their astringent, cleansing properties that help freshen breath and leave teeth feeling squeaky clean. In addition, Auromere Toothpaste is fluoride free, gluten free, and has no artificial sweeteners, dyes or harsh chemicals commonly found in many toothpastes.