Colgate® Keep is a replaceable head manual toothbrush for 80% less plastic*. Deep Clean with Floss-Tip bristles† gently reach 4x deeper below the gum line‡ and between teeth. Plus, our unique tongue and cheek cleaner helps reduce more bacteria**. Colgate® Keep has a long-lasting and lightweight aluminum handle with a grip that doesn't slip for control while brushing. *Compared to similarly sized Colgate toothbrushes †This toothbrush does not replace flossing ‡vs. an ordinary flat trim toothbrush **vs. brushing teeth alone with an ordinary flat-trim toothbrush