Arm & Hammer Dental Care is specially formulated with the highest level of refined dental grade Baking Soda for maximum cleaning. Maximum levels of Baking Soda provide superior cleaning power by dissolving to clean between teeth and along the gumline.Accepted by the American Dental Association (ADA). Fresh From the Dentist Feeling of Clean Fluoride Cavity Protection Low Abrasion Formula Breath Freshening Effective Whitening Maximum Strength Cleaning