Tartar Reduction is the key to oral health and a bright white smile! Periogen Toothpaste is made from Periogen Oral Rinse, the patented, award winning tartar reducing rinse that has been scientifically proven to prevent and reduce dental tartar buildup. Periogen's remarkable cleaning abilities has been studied and documented by Dental Universities around the world. Our purpose in formulating Periogen Toothpaste was to simply create the most effective plaque & tartar reducing toothpaste in the world. Periogen toothpaste supercharges your toothbrush by first neutralizing mouth acids to create a normal healthy pH (7.5) environment. Then our proprietary formula acts to soften plaque deposits and more importantly prevent elements in saliva from binding with plaque to form tartar on teeth. The end result is a superior brushing experience that leaves your mouth feeling healthy, fresh, and your teeth squeaky clean. Periogen toothpaste whitens teeth with each use while the bold natural mint flavor freshens your breath. Your Dentist will be happy that our gentle formula has a very low RDA (abrasive level) of only 69 making it one of the most enamel friendly toothpastes on the market. Periogen is always your best value and our toothpaste is no exception as it is concentrated requiring only a "pea sized" amount on the brush with each use. We like to say "a little dab will do it.!" For best results, use Periogen Oral Rinse after each brushing. Periogen Gel toothpaste does not contain foaming agents such as SLS (Sodium Laurel Sulfate). SLS has now been banned in Europe over safety concerns but is still an ingredient in many toothpastes under less stringent US cosmetic laws. Periogen toothpaste does not foam up during brushing like toothpastes containing SLS.