A winning Formula for memorable smiles. The Crest Kid's toothpaste featuring Disney Junior Mickey Mouse is the perfect kid's toothpaste with a fun strawberry flavor. As their oral health evolves, it is important that they continue to get effective cavity protection as they lose baby teeth and their permanent teeth start to grow. This Crest fluoride toothpaste protects against cavities with a mild gel formula. Plus, this toothpaste is compatible with the interactive Disney MagicTimer app by Oral-B to help your kids brush for a dentist-recommended 2 minutes.