Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance and has Hurley sitting as the global benchmark for performance both in and out of the water.