Brand Kenneth Cole Reaction has always remained true to its original philosophy—even while experiencing significant growth in recent years. By emphasizing innovation, originality, quality and value Kenneth Cole Reaction has refined its vision to earn worldwide recognition. Contemporary optical design, unparalleled craftsmanship, outstanding warranty, and superior customer care defines Kenneth Cole Reaction. Kenneth Cole Reaction has made the ascent from humble beginnings to its present position: a worldwide leader in affordable luxury eyewear. Kenneth Cole Reaction uses state-of-the-art materials to craft their signature eyewear frames: premium cellulose acetate, ultra-lightweight titanium, and color-rich stainless steel. Kenneth Cole Reaction eyeglasses include demo lenses with Brand logo etched into the lens. These demo lenses are designed to imitate the real look of a prescription eyewear as close as possible to a traditional l prescription lens. Demo lenses can't be worn simply as a fashion statement. Upon receipt of the frame they must be replaced with real lenses by a local optical shop regardless of prescription strength even for a perfect vision. From the earliest design conversations, sophisticated eyewear brands such as Kenneth Cole Reaction develops innovative designs that feature layers of depth through the finest materials in optical. This commitment to craftsmanship delivers unmatched quality and timeless style that transform glasses from pure function to coveted pieces.