Swatch's new BIG BOLD CHRONO, with its distinctive design highlighting the start/stop function at 2 o'clock, is the perfect watch to let you achieve the unexpected, at least in your imagination. The launch collection consists of four styles, with a signature checker pattern applied to the dial with an interesting matt and shiny finish. The different color variations are reflected within the respective names: CHECKPOINT BLACK, CHECKPOINT YELLOW, CHECKPOINT BLUE and CHECKPOINT RED. The line is easy to identify from far thanks to 2 signature elements: the 2 o'clock pusher in a contrasting color highlighted by a corresponding segment on the new 3D sculpted bezel, and the 6 o'clock seconds counter, strongly marked by a bold segmented circle. New is also the crown, bigger and more ergonomic, in the style of iconic chronographs. The straps are all black, with a colorful back in sync with the 2 o'clock pusher and dial accents. The BIG BOLD CHRONO collection comes in a new dedicated cardboard packaging, of course in powerful and impacting black with contrasting color accents revealed only when one opens it.