Juicy Couture Clothing Company, established in 1982, is one of the most recognizable and in-demand labels in the young contemporary/junior arena. Juicy Couture appeals to fashionable, confident women who take charge of their personal and professional life. The clothes help young women update their wardrobe with sexy pieces at affordable prices. Juicy Couture products are a successful combination of work-appropriate and night club-ready styles. The Juicy Couture woman is beautiful, sexy, independent, and confident. Previous campaigns have featured Petra Nemcova, Gisele Bündchen, Bar Refaeli, Irina Shayk, Ireland Baldwin and most recently, Oliva Culpo.