The extreme dispersion of the aroma of the Gulp! It expands the hitting area allowing you to catch more fish. Berkley Gulp! it really is the next generation in soft bait! Exuding the ultimate water-activated scent, the Berkley Gulp! Saltwater Grub attracts fish from long distances – and when they arrive, the irresistible Gulp! flavor ensures they bite harder and longer so you can max out on hookups. Ideal on a jighead or used as a trailer, the SW Grub offers proven curl-tail action that appeals to all saltwater predators. Made in USA. Fish-attracting Gulp! scent disperses in water. Gulp! flavor ensures fish bite and don't let go. Curled tail with proven action