The Shadalicious swimbait is designed for the discriminating fisherman. Every feature, from the action to the lifelike colors, is designed with one thing in mind. . . . . To Catch More and Bigger Fish! Rig on either an open jig head, internal swimbait head or with a weighted hook and fish with a slow, steady retrieve. Match the hook size to the bait's size and you'll be ready for big fish action!