There are many fish in the sea, but there's only one triple strength Omega 3 from Sports Research for adults. 3x the EPA / DHA in one softgel. What if we told you that some fish oil brands dilute the potency of their fish oil to justify you taking 2 or 3 pills a day, instead of one? It's true. Then what if we told you we pack an ultra-concentrated dose that delivers 3x the amount of EPA and DHA in one softgel? Guess what? Also true. Peach? Lemon? What's next? Brands flavor their fish oil because it's not fresh. Ours has little to no taste, thanks to our 10-step refinement process. Chances are, you already know that what you put in your body matters. Unlike other brands, we use only Wild Alaskan Pollock, and have quality certifications from the Marine Stewardship Council, who works to end overfishing, as well as the International Fish Oil Standards (IFOS) for safety. A while back, we noticed there were too many mediocre, expensive health and wellness products. Our focus is on better quality at better prices.