First published in 1997, J.K. Rowling's bestselling series of novels following the magical adventures of Harry Potter, Ron Weasley, and Hermione Granger has since become a cultural phenomenon. A huge success in novel form, the world of witchcraft and wizardry was then given big screen treatment in 2001, launching one of the most successful blockbuster film franchises in cinema history. Harry Potter is instantly recognizable to millions of people across the world and is hugely popular among fans of all ages.