Rosie the Riveter became the icon of millions of women who answered FDR's call to become part of "the great arsenal of democracy." Since WWII, Rosie's inspired us all to roll up our sleeves and show those doubters a thing or two. She'll stick by you â - in a lunch pail, on the ice box, or in your locker at the machine shop. Let Rosie remind you every day: "We Can Do It!"