The USPS created this stamp to fund research to help find a cure for one of the top 10 leading causes of death - Alzheimer's. The original price of the stamp included the First-Class Mail single-piece postage rate in effect at the time of purchase plus an amount to fund Alzheimer's research. By law, revenue from original USPS sales of the Alzheimer's Semipostal stamp — minus the postage paid and the reimbursement of reasonable costs incurred by the Postal Service — will be distributed to the National Institutes of Health, which is part of the U.S. Department of Health and Human Services. The artwork is an illustration that first appeared on the 2008 42-cent Alzheimer's Awareness stamp. It shows an older woman in profile with a hand on her shoulder, the suggestion of sunlight behind her, and clouds in front of and below her. On the 2008 stamp, she was facing left; the artwork for this stamp shows her facing right to help differentiate between the two stamps. Stamp artist Matt Mahurin of Topanga Canyon, CA, worked under the direction of art director Ethel Kessler of Bethesda, MD. This listing is for a sheet of 20 Forever stamps