It's the UNOTM matching card game everyone loves with a rainbow design to celebrate the LGBTQ community! Produced in partnership by Mattel with the It Gets Better Project, a non-profit organization that seeks to inspire people across the globe to share their stories and to empower the next generation of LGBTQ+ youth. As in classic UNO, players race to get rid of all the cards in their hand by matching cards by color or number and playing wild, challenge and reverse cards to change the direction of the game. When players are down to one card, they must shout loud and proud "UNO!"