BACKDROP® is The New Way to Paint. We believe paint is the most impactful way to transform a space, and with our premium quality paints, you can easily DIY and paint like a pro! Our Green Wise Certified paint in curated colors, come in recyclable easy to pour cans that have won awards and are easy to open and close with no tools needed. It is premium quality with ultra-low odor, low VOC, formaldehyde free, and made with the highest quality acrylic resins and pigments that provide maximum coverage, easy application, and a beautiful finish. But it's not just paint, it's your backdrop, so find your perfect color by using our 12x12” adhesive color swatches to help you simplify the selection process. They'll save you time, money, and trips to the hardware store, without those tiny color cards or messy, expensive sample pots.

BACKDROP® is proudly the first Climate Neutral Certified paint company, and a portion of each purchase goes towards the International Rescue Committee supporting displaced refugee families. As seen in The New York Times, The Washington Post, Architectural Digest, Domino, Dwell, Uncrate, House Beautiful, Real Simple, Martha Stewart, Forbes, Entrepreneur, My Domaine, and 1st place winner of The Dieline Packaging Design award!

Choose from a variety of high-performing finishes:

INTERIOR STANDARD (SEMI-MATTE) FINISH - Our premium interior Standard Finish wall paint is a highly desired low-sheen of 6%, and is a durable and washable semi-matte, making it ideal for most rooms in your house: living space, media room, family room, master bedroom, nursery or kids' room, guest room, kitchen, dining room or hallway.

INTERIOR SEMI-GLOSS FINISH - Our subtle interior Semi-Gloss Finish (30% sheen) is subtle, yet durable and washable, making it ideal for bathroom walls, doors, trim, and other high-use areas in your home.

CABINET & DOOR - With a semi-gloss finish (30% sheen) to withstand the high wear, this paint is ideal for interior cabinetry and doors and can be used for kitchen renovations, bathroom vanities, mudroom built-ins and furniture refreshes. It's optimized for easy application and results in a smooth, uniform finish.

EXTERIOR STANDARD FINISH - Featuring our signature low sheen of 6%, durable semi-matte, this is ideal for most exterior wall surfaces, built to withstand the harshest outside conditions including weather and humidity, as well as direct sunshine.

EXTERIOR SEMI-GLOSS FINISH - Just enough gloss to maximize durability, without an offensive shine (25% sheen). Perfect for any exterior trim and doors, it's built to withstand the harshest outside conditions including weather and humidity, as well as direct sunshine.