The Purr Pillow Kitty by Catstages is a must-have for any cat or kitten that gets separation anxiety or loves to cuddle! This soft, snuggly, cozy, and adorable kitty has a familiar, comforting purr sound that calms cats when they're stressed. The purr mechanism is easily activated by squeezing and lasts 2 minutes before turning off automatically. When it's time to clean the Purr Pillow, simply remove the purring mechanism and place the soft shell into the washing machine on the gentle cycle. Leave out to dry before replacing the purr mechanism inside. To activate your battery pack: 1. Take out the purr mechanism from the fabric shell. 2. Remove plastic tab from battery pack. 3. Insert the purr mechanism back into the shell and securely fasten by pressing the hook and loop sides together. Machine Washable WARNING: This product contains a button or coin cell battery. A swallowed button or coin cell battery can cause internal damage or lead to death. Dispose of used batteries immediately. Keep new and used batteries away from children. If you think batteries might have been swallowed seek immediate medical attention. For cats only. ALWAYS supervise your cat when using a toy of any kind. Inspect toys regularly for damage and remove and replace if broken, or if parts become separated, as serious injury may result. This item is not recommended for cats that chew heavily.