Use Johnson's head-to-toe baby lotion as part of a bath time routine. Designed for baby's delicate skin, this gentle after-bath baby lotion, with vitamin e, gently moisturizes delicate skin and leaves skin feeling soft and smooth. Suitable for newborns, it is clinically proven to be mild and provides gentle care for your baby from the first days of life. The pediatrician and dermatologist-tested formula is pH balanced to baby skin. Johnson's head-to-toe baby lotion is hypoallergenic and free of parabens, phthalates, and dyes.