Davis DentaMed Toothpaste for dogs helps prevent the build-up of plaque and tartar. The palatable flavor makes brushing less of a hassle and more enjoyable for the pet. Regular brushing will aid in the elimination of bad breath, help keep teeth whiter and help reduce most dental issues before they become a problem. Use Davis DentaMed Toothpaste for a happier, healthier pet! If the pet is new to teeth brushing, the number of teeth brushed initially should be small with the area increasing gradually on a daily basis. Work slowly and gently so the dog can become accustomed to having its teeth brushed.