parenting can be hard. but dressing your baby should be easy. that's why we make babywear with the look, feel and function you need. It's a simple formula: stylish prints, super-soft materials and our sew safe magnetic closures that connect quickly and quietly so you can spend more time connecting with your baby. what could be better than more time together for you and your baby? our promise: a dedication to upholding all our products to your and our high standards (hey, we're parents too!). a curated collection of prints and patterns to meet your taste and style, essential silhouettes for. every occasion, the softest materials — with the added bonus of ourinnovative magnetic closures that connect quickly and quietly. what could be better than more time together for you and your baby? our story: After struggling to put a Velcro bib on her nephew and then seeing him cry from the Velcro ripping out his fine baby hair, Lauren thought, “why not a magnet which would be more gentle and fasten itself?” Two years later, after vigorous research and development, Magnetic Me came to market with a full line of infant's wear to critical acclaim. Lifelong college friends, Lauren & Lawrence left corporate America with the single goal of making life easier for as many parents and babies as possible. Compliments heard most often: “Why didn't I think of that?” “I wish I had that when my son/daughter was little,” And, “does it come in my size?”