Ultra-purified water derived through reverse osmosis serves as the foundation for Pure Planet Tearless Shampoo. The impurity-free water is combined with a synergistic blend of antioxidant rich olive oil, essential fatty acid rich macadamia oil and healing jojoba oil to provide a naturally pure pet bathing experience. Simply Pure Tearless Shampoo is a soap-free formula that is safe to use around a pet's sensitive eyes and is mild enough for frequent use, even on puppies and kittens. This shampoo caresses the coat with gentle luxurious ingredients, releasing light moisturizing agents to prevent dryness and create shine and softness. Infused with the uplifting, fresh scent of cucumber and melon.