The History of Bormioli Rocco. Bormioli Rocco has built a powerhouse brand on the foundation laid down in Italy over 1,300 years ago in Fidenza. Bormioli Rocco uses the finest natural resources to create superior glass and plastic products for home and businesses around the world. From the finest sand to organic glazes for the colors in the glass, all are brought together in products influenced by exhaustive design research. The results are beautiful and durable tableware, supremely safe pharmaceutical packaging, elegant bottles for cosmetics and perfumes and bottles and jars that hold some of Italy's most iconic and delectable brands.