MIDNIGHT White Brightening and Color Enhancing Shampoo. MIDNIGHT WHITE professional shampoo cleans, conditions and brightens white coats, and enhances colored coats. Removes stains and odors. Leaves hair lustrous and healthy with a fresh clean scent! pH balanced especially for animals. The unique formula of MIDNIGHT WHITE with Aloe, Panthenol and Vitamin E gently cleans, while maintaining the natural moisture balance in both skin and hair. Great for dogs, cats, puppies, kittens and all companion and farm animals. Concentrated 15 to 1.