Big winners on the walleye trail - Every lure in Cotton Cordell's famous Walleye line started out with one aspiration, and that's to catch more walleye than anything like it. If the lure carries the Cotton Cordell name then you know it's a winner, and of these, a handful have gone on to become the industry standards of their class. These are the best sellers — because they're the best catchers — and no tackle box, or tackle shop, should be without them.