Ja-vie was founded by Eric and Natalie Chow. Natalie and Eric are high school sweethearts who have been together for over 18 years. When pregnant with the couples first child, Natalie had a very difficult pregnancy. She was literally walking in pain for months. It was during this time that she and Eric saw the opportunity to make cute shoes that would be comfortable shoes for women using socks! “ I couldn't find pretty flats that were comfortable enough to wear day in and day out,” Natalie said. Being a fashion girl she didn't want to sacrifice looks for comfort. After a short while Ja-vie flat shoes for women were born. Natalie created ladies shoes that would become the most comfortable trendy womens shoes among shoe brands. Ja-vie loafers for women can be worn as: womens dress shoes, summer shoes, walking shoes for women and ballerina shoes / ballet flat shoes. Also called ladies jelly shoes because of their Jelly Outsole that is slip resistant. These designer shoes for women will provide you with a unique comfort like no other womens flats before them. Finally casual shoes for women that can keep you comfortable and fashionable. Enjoy the best shoes for your every day wear. Loafer shoes like you have never worn before. Stay safe in your car thanks to Ja-vie's driving shoes. Among comfortable dress shoes collections, these new shoes are like no other. Now you can stay hip by wearing Ja-vie's unique fashion shoes for womens. The first casual dress shoes that are also stylish shoes.