Protect baby's hearing with WhispEars from KidCo. According to the Children's Hearing Institute noises louder than 80 decibels can cause hearing damage to children. This is equivalent to the noise in a restaurant or in city street traffic. Even a child's toys can be excessively loud inflicting as much at 120 decibels of exposure which is the equivalent to an adult hearing a jet plane take off. According to the Centers for Disease Control (CDC), repeated exposure to loud noises has left 5.2 million American children with some degree of hearing loss. To best protect your child and their hearing, the CDC recommends that you: 1) Keep your child away from objects that generate a lot of noise, such as a vacuum cleaner or hair dryer and live venues such as concerts and sporting events where noise levels can be exceptionally high for prolonged periods of time. 2) Lower the volume on all media such as the TV, stereo and computer. 3) Listen to your child's toys and if it hurts your ears, it will hurt theirs.