finish Line began with a focus on small batch production, product development, and quality control. Soon, building brand identity and expanding the Bicycle Care category became a priority. In 1990 Finish Line recognized that there was international potential for its bicycle lubricants and the company began exporting to Germany and England. Soon, the company began attending European and Asian bike shows and these efforts helped fuel additional global expansion. In recent years, Finish Line has focused on teaching cyclists how to choose and use the Finish Line lubricants, cleaners, and cleaning tools that match up best with their bikes, the conditions they ride in, and their personal commitment to bike maintenance.
Ceramic WET is Finish Line's most advanced, effective racing lubricant. The wet-style synthetic lubricant is enhanced with nano-sized platelets of boron nitride and micron particles of fluoropolymer which build a ceramic coating on the frictional surfaces of a drivetrain over time. The lubricant optimizes drivetrain efficiency for both physiological and psychological advantages -- the smooth, quiet chain action preserves energy and can promote rider confidence, as well. The patented, fully waterproof lubricant can be used in all cycling disciplines, including road, track, cyclocross, and mountain biking.
Application tips:

Apply generously to clean chain (degrease, rinse with water, and dry)
Work into chain, then wipe off excess
Reapply after first ride to complete ceramic coating process Note that the white ceramic particles may turn grey or black over time. This discoloration is normal, will not compromise performance, and the effect will lessen after several applications.
Safety, Health, and the Environment
Finish Line's Ceramic WET Lubricant features an "inherently biodegradable" formulation, meaning between 20% and 60% of the product's base oils will degrade within 28 days once exposed to contact with common soil-borne bacterias. It's non-toxic when used in quantities and applications as intended, contains no carcinogenic or hazardous air polluting (HAP) ingredients, and emits no Volatile Organic Compounds (VOCs). All ingredients used are listed with all major worldwide chemical inventories, and thus Ceramic WET conforms to all environmental regulations for use as intended. It contains no artificial dyes or fragrances, is non-flammable, and is packaged in recyclable HDPE #2 plastic squeeze bottles.