Ariel's mix-and-match fashions are sure to make a splash! Kids can combine the 30+ sturdy wooden magnetic pieces to tell the tale of the Little Mermaid . . . or create their own fashion story! The Melissa & Doug Disney Ariel Magnetic Dress-Up Wooden Doll Pretend Play Set includes one wooden play figure, a variety of magnetic clothing pieces and accessories, and doll stand. Plus, it comes in an easy-to-carry storage tray to bring the creative expression and imaginative thinking on-the-go. This set makes an exceptional gift for kids ages 3 to 6. Add the Melissa & Doug Disney Sleeping Beauty and Snow White Magnetic Dress-Up Wooden Doll Pretend Play Set to round out the hands-on, screen-free play experience. For more than 30 years, Melissa & Doug has created beautifully designed imagination- and creativity-sparking products that NBC News called “the gold standard in early childhood play.” Today, Melissa & Doug is proudly partnering with the American Academy of Pediatrics to foster early brain development and help children build important life skills through play.
By Melissa & Doug

From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.

Since the company's founding more than 25 years ago, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It's part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential!