Schulz's "Peanuts" became the most popular and successful comic strip in the history of the medium. Its characters, including Charlie Brown and Snoopy, became some of the best-known and most-beloved characters in all of American art and literature, gaining worldwide adoration through the comic strip itself, then via books, greeting cards, television, cinematic films, advertising campaigns, a Broadway musical, and countless other media and products.
"Peanuts" debuted in seven newspapers on Oct. 2, 1950. That number would eventually balloon to more than 2,600, in some 75 countries and 21 languages, with 355 million readers worldwide. Charlie Brown and Snoopy were soon joined by Schroeder, Lucy, Linus and Pigpen. Through its cast of children, the strip found humor in life's often painful realities, such as insecurity and unrequited love.
As "Peanuts" became a worldwide phenomenon — with beloved television specials, books, a Broadway show, feature films and countless consumer products — Schulz added other favorite characters, including Peppermint Patty, Franklin, Marcie and Snoopy's bird companion, Woodstock. NASA sought Charlie Brown and Snoopy as morale-building mascots. In 1969, Apollo 10 astronauts orbited the moon in paired spacecraft called Charlie Brown and Snoopy.
The six stamps on the first row feature Charlie Brown in his familiar zig-zag-stripe shirt. Long-suffering, but never truly defeated, he is the center of the cast and largely reflects Schulz's own insecurities and resilience. Second, the headstrong Lucy Van Pelt, often the antagonist, is all smiles here in her blue dress. Third is Franklin, introduced to the strip in 1968, triumphant in a red tee shirt.