How did we get our start? Constantly annoyed with thigh pokes, key jingle, and damaged pants, our founder Michael set out to design a solution to the bulky key ring. After months of prototyping, testing and redesigning, KeySmart was born. It launched on Kickstarter in 2013 with over 8,000 backers. What makes our products unique? By combining premium materials with our sleek aesthetic, we create unique products that help you from your daily commute to your world travels. Why do we love what we do? Because we believe the world can be more organized and functional through great design. We strive to make every product we create give our customers that "why didn't I think of that?" moment the first time they see them.