Prime & rewind. Now you can have anti-aging and priming benefits in one product. Prevent your lip color from feathering and fading with this creamy Vitamin E enriched formula that pampers and protects the lips while smoothing fine lines. This vegan, lip nourishing formula creates an ultra-soft and super smooth base for your lipwear. Glide on to erase fine lines and creases before applying your favourite lipstick, or wear alone as a conditioning lip balm, day or night.