The high-performance marine cooler bag is constructed with a PVC tarpaulin shell that's tear-resistant and won't break down under harsh UV rays. Colors won't fade or stain when exposed to the sun, and it won't become water-logged when exposed to wet environments. The BoatBag is tough enough to withstand the rigors of any on water activity. When you are fishing with friends or just relaxing on the water our marine cooler will keep whatever you put inside, hot or cold and even protected from the elements.