In 1961, a 3-speed bicycle hub presented at the New York Toy Show was the catalyst for what would become Shimano American Corporation. The popularity of 20-inch wheeled bikes with raised handlebars fueled demand for multi-speed hubs and Shimano was producing an affordable and reliable version that caught the attention of the industry. So much so that in 1965, Shimano opened its very first overseas sales office in New York. The main objective was to get faster product feedback and provide technical and warranty support to retailers selling bicycles equipped with parts Shimano.
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