You've been asking for denim done our way and we're stoked to bring it to you with the same high-quality, authentic style and legendary comfort we're known for. We spent years developing the perfect denim fabric—organic cotton woven with a textured slub yarn that washes down and ages beautifully. Combined with just the right amount of stretch, they're the most comfortable and lived-in jeans you've ever felt, from the first wear. Ours are responsibly designed too, with an innovative, energy-efficient wash process that utilizes 80% less water than conventional denim wash methods. This just-right fit is comfortable enough for all-day wear, yet tailored enough for a night out.