Lightweight, alcohol free volumizing and shine spray for all hair types.
• Traditionally this category of products contain alcohol which can be drying and lackluster.
•A combination of fibers and Hydrolyzed Silk wrap around the hair creating a voluminous affect while smoothing out the surface texture.
• Light reflects off of the smooth surface that has been created resulting in incredible shine.
• Hair's overall appearance looks better
• Hydrolyzed Silk allows hair to retain moisture
Why is a lightweight formula important?
• Fine hair and coarse hair both lack volume.
• Heavy products overpower fine hair and add additional weight onto already coarse, heavy hair
• ONE product works equally well on both types of hair
Hydrolyzed Wheat Protein: A water soluble‐based protein provides silky after‐feel to hair and imparts shine.
Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp.
Application:
• This is a BLOW DRY product
• Spray on wet hair from roots to ends and comb through
•If hair is too dry when product is applied, it could become sticky because of the way the fibers begin to dry and set up. Simply mist water on the hair to reactivate the fiber technology and brush will glide through effortlessly
ECRU New York is a prestige hair and beauty collection created by professional stylists and make-up artists. Anchored in a rich heritage of hair and beauty, every product is designed to TREAT & PERFORM.