Color and Define your curls with this curling Gel. This curl enhancing color gel provides a medium hold that lasts up to one wash. Using Sub Micron Technology, this flake-free formula features JBCO and Ceramides to add moisture to your hair. Certified Vegan and Cruelty-Free. Before Applying, it is important to: Cleanse the hair using As I Am JBCO Shampoo or Cowash. Spray As I Am JBCO Water Liberally. Apply either As I Am Classic or JBCO Leave-In Conditioner before coloring. Towel dry and leave hair damp (not dripping) before applying. Use gloves to apply color. Directions: Section hair off and apply to damp hair from root to tip. Use a generous amount based on thickness of hair. Twist or rake through hair for desired style. Great for twist outs, coils, wash 'n' go's and rod sets.