VOLUMIZING And LENGTHENING: Full lash fringe that's feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. WATER RESISTANT: No smudging or running for up to 12 hours. Remove easily without harsh, damaging rubbing when you're ready to take it off. INNOVATIVE: M2U mascara has n innovative tubing technique to build volume and lengthen lashes in a rich black pigment. INFUSED: Mascara infused with Shea Butter and Vitamin E for healthy lashes long term. Clean, buildable and flake-free formula, gentle on sensitive eyes . 100% VEGAN: Say goodbye to your guilt for good. At M2UNYC we're 100% vegan, cruelty-free, and paraben-free. That way, you're never buying at the expense of your health or the lives of animals.