There was a time when adhesives were only available in liquid form and paper-to-paper sticking meant sticky fingers and an overall messy experience. Pidilite, being the pioneers in adhesive segment, addressed this issue 20 years back through the launch of Fevistik.
Fevistik made sticking clean and convenient through its innovative rotary gluestick form. Today, Fevistik is India's highest selling gluestick and is synonymous with the category.